Your team makes market, customer and competitor calls constantly — positioning, roadmap bets, where to expand next. Those calls run on whatever evidence is on hand, or on none at all.
I bring the evidence. Research done by hand, backed by AI tools built for the job — not just automation bolted onto a hunch.
Where the opportunity actually is, and whether it's worth your time.
What they need, how they decide, and why they choose what they choose.
What they really offer, and where the room is for you.
I do the research and advise you based on real evidence.
I build AI research tools grounded in real research expertise, not just automation.
I run workshops and mentor teams to do their own research faster and smarter.
You're entering a new market, segment, or geography.
Positioning needs to hold up — not just sound good in a deck.
You're deciding what to build next — and what to drop.
Something isn't landing and you don't know why.
Over a decade building CI programs and doing hands-on research with product, product marketing, and go-to-market teams — across B2B SaaS, AI and hardware, enterprise software, defense and aerospace, and semiconductors.
I do the research myself, and I build the AI systems behind it — grounded in human judgment and domain expertise, and designed to deliver real, defensible answers.